A month ago, I had the pleasure of visiting one of The Pint Room’s branches in Mumbai. This chain of Beer Cafes showcasing Craft Beer imports has its presence in Delhi, Gurgaon, Mumbai and Pune, with other outlets set to open shortly. A mutual friend of mine and partner in the venture Deep Biswas introduced me to Pradeep Gidwani, the founder of the Pint Room, a few months ago.
You can find my review of The Pint Room in Bandra, Mumbai >>> click here
I was able to interview Pradeep over the phone & email & here is what he had to say:
How did you get into beer?
I started my career with Tea/ coffee with Unilever and then got into the Drinks industry with the UB Group and then moved into their joint venture with United Distillers ( now Diageo). I joined Foster’s in 1997 when they were coming into India and launched the brand in India. Foster’s was the first international beer brand to take on Kingfisher and become highly successful. This was my first stint with beer. I was MD of Foster’s till we sold our business to SAB Miller in 2006. Later on I worked as the Managing Director for Carlsberg till 2010. Have been entrepreneur since 2010 .
Please tell us about your experience in bringing Carslberg and Fosters to India.
Foster’s was a pioneer in the way people looked at beer in India. It became a lifestyle drink. Foster’s got people to drink from the small pint sized bottle, got Formula 1 into India and reorganized beer distribution in India. Carlsberg was the first All Malt European style lager that was brewed in India and sold at almost double the price of Kingfisher. Tuborg was positioned as the beer for young adults around music and was the first to introduce a ” pull off” cap. Clearly Foster’s, Carlsberg & Tuborg were the first 3 international brands to be successful in India between 1997 and 2010. Heineken, Miller, Peroni are only late entrants.
Cheers ! Prost ! Salud!
Thank you Pradeep for those insights! The Craft Beer revolution is young in India and we need to support pioneers in the space and help such meeting spaces for Beer mushroom and flourish all over this country.
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