Beer and to be specific Craft Beer is spreading through Indian metros like wildfire and in just a short period of ten years we’ve seen Craft Beer brewpubs spring up in cities such as Bangalore, Gurgaon, Mumbai, Pune, Hyderabad, Kolkata, Goa, Vizag and a few more. We have close to a 150 brewpubs now in the country and several new production Craft Breweries emerging.
Several bars and brewpubs have staff that are clueless about Beer whether it is how it’s made or what style or how to serve or even food pairing.
Does this look familiar???
What you see below are examples of how NOT to serve Beer and there is a science behind this statement.
If you are reading this and either a server, GM or even a Brewpub or production brewery owner, do you know the answer to these questions?
Do you Know…
The key differences between a Porter & a Stout?
What dry hopping is and how it enhances a Beer’s sensory experience?
How to pour the perfect pint of Beer?
To enhance customer experience, those who serve you at these brewpubs, bars and restaurants, as well as those who work in the industry or even a serious beer enthusiast, need to understand beer and be able to not only inform you about making better Beer choices but also be able to deliver a super experience.
This can only come by implementing the right training programs. In the West, most if not all servers at establishments that sell Beer have their “Certified Beer Server”certification completed.
This program is offered by the Ciceroneprogram and well recognized worldwide.
The Certified Beer Server certification is something I’ve seen is several countries around the world & most recently in Singapore and Japan. India needs this program!
I’m a thrilled to announce that I have partnered up with Tulleeho, renowned Beverage & Education trainers in India. We will be running a series of prep exams to help you get ready for the Certified Beer Server examination. I will be leading these training sessions and I hope to see all of you there!
The Cicerone® Certification Program from USA is the beer industry standard for identifying those with significant knowledge and professional skills in beer sales and service. It certifies and educates beer professionals in order to elevate the beer experience for consumers. To know more about the Cicerone program, visit www.cicerone.org.