The Tales Of Froth Saga
(Tales Of Froth & Friends Of Froth – founded by John J. Eapen)
In the summer of 2014, I came up with the idea of creating a Beer blog targeting beer drinkers in Bangalore, India. The city has always been known as a pub city and within the last five years has seen several brewpubs spring up. Most people here are used to drinking lager in draught or bottle/can format with minimal exposure to craft brew styles and imports, until now.
The problem I have with restaurant review apps is that users tend to focus more on food rather than brews when doing a brewpub review. This is really not helpful to any craft brew fan. Additionally because of exposure mainly to lagers, most people do not have a proper understanding of other brew styles.
My mission is to evangelize India about Beer/Craft Beer by publishing material on a regular basis )focusing on the brewing process and its history, beer styles, food pairing, beer trivia, beer news and brewpub/beer reviews), conducting sampling sessions, introductory workshops on Beer, organizing mini brewpub/pub crawls, helping out with/running Beer events and writing about Beer for various publishing sites.
I’ve also created an online Facebook community called Friends Of Froth to further this cause.
- Short Term Plan – To become a leading expert/authority on Beer/Craft Beer in India. Enter the brewery consulting & training side of the business.
- Long Term Plan – Enhance my knowledge on Beer, do more mass media work, understand brewery business operations and perhaps one day open my own establishment.
Cheers and I hope to share a pint with you soon!
John J. Eapen (aka JJ The Keg)
To get in touch with me, please use the CONTACT page.
Or: Mobile: +91-8861477327 | Email: eapenjj@hotmail.com
What does a Beer Evangelist/Beer Sommelier do? (According to Wikipedia)
“The work of a beer sommelier is varied due to its infancy and the broadness of the beer and brewing industry.
Typically people who qualify through one of the accreditation schemes, work in the hospitality industry and will have responsibility for choosing and purchasing beer, oversee its correct storage and service, attend customers and educate staff.
In the brewing industry, beer sommeliers may take tours and tastings as well as be sales representatives. In the retail industry, they may be in charge of the buying and selection of beers available for purchase. Self-employed beer sommeliers may undertake a range of jobs including pub and restaurant consulting and staff training, beer writing, hosting tasting events and beer judging for competitions at festivals, as well as in print for beer reviews”
My Background
- Born in India but grew up in Qatar then lived in the US, India & Canada – a total of 25 years spent outside India.
- Studied Aerospace Engineering & Remote Sensing in the US.
- Have a background in Sales & Marketing/Territory Mangement – Tailored Clothing, Cars, Computer Hardware, Software As a Solution.
- A trained Pilot – Studied for my CPL (Commercial Pilot’s License) in Toronto, Canada. Currently hold a PPL and around 175 hours total time on a Cessna 172 with a night rating.
My Journey with Beer
- 1993 – Doha, Qatar. First beer at the age of 16 – My father Capt. Eapen poured me my first drink. Please respect your local legal drinking laws. This is when I fell in love with beer.
- 1997 – Tucson, Arizona. Introduced to Craft Beer – Ales, Weiss & Stouts thanks to my American, German, Austrian and other European friends at the University of Arizona.
- 2003-2009 – Bangalore, India – Beer choices limited to draught, bottles, a few imports and was forced to drink mass produced beer.
- 2011-2014 – Toronto, Canada – Panel member – Molson Coors Canada Consumer panel – part of a closed group of 700 beerologists – heavily involved in taste testing, focus groups, marketing feedback (ads, label/bottle design, product launches). This is where I really enhanced my beer knowledge – not just mass produced beer but craft beer, as well. Brands -Molson Canadian, Coors Light and Rickard’s.
- 2014 – Bangalore, India – Several visits to local brewpubs, chats with brewmasters/owners, online research and a passion for craft beer leads to the idea of forming a craft beer blog focusing on brewpub reviews.
- Feb 2015 – Tales of Froth is launched on WordPress and a Facebook feeder page is created to update followers.
- Jan 2017 – Friends Of Froth is created as a Facebook group to help build a beer/craft beer community across India.
Here’s my story as told to lifestyle brand Chumbak for their new series, ” Conversations with Chumbak” (August 2016)
The Molson Canada Beer Xchange
The Beer XChange is a community for you to interact with Canadians who love beer and to share your ideas and feedback directly with the Molson Coors team. This was the team I was part of and heavily involved in for 3 years. Out of the 700 members, I was part of their Top 25 contributors month on month and this is what I did:
- New Products (Yet To Go To Market) Testing.
- Marketing Feedback – Product Taste, Concept, Packaging, Labeling, Ad Campaigns.
- Focus Groups with Molson’s Marketing Agency.
Molson Canada was formed in 1786 and is the oldest brewery in Canada and one of the largest.
http://en.wikipedia.org/wiki/Molson_Brewery
Accomplishments
The next section includes the following details in chronological order:
- Accolades & Accreditations
- Workshops – Beer workshops conducted by Tales Of Froth
- Events – Beer events where Tales Of Froth has been a part of or conducted.
- Publications – Articles where Tales Of Froth has been featured or articles written by JJ The Keg.
Accolades & Accreditations
Cicerone Certified Beer Server
Completed the Certified Beer Server Course and passed the exam, which ensures proficiency in the following areas:
- Keeping and serving beer
- Beer styles
- Beer flavor and evaluation
- Beer ingredients and brewing processes
- Pairing beer with food
The course and exam are implemented by the Cicerone Organziation – https://www.cicerone.org/us-en/certifications/certified-beer-server
2017 India Food Bloggers Awards – Runner Up – Best Beverage Blog
For a second year in a row, selected as the Runner up Best Beverage Blog– by the Food Bloggers Association Of India for the India Food Blogger Awards competition.
http://thefbai.com/ifba2017-winners/
2016 India Food Bloggers Awards – Runner Up – Best Beverage Blog
Selected as the 1st Runner up Best Beverage Blog- by the Food Bloggers Association Of India for the India Food Blogger Awards competition.
Workshops
Beer workshops are a great way to educate people about all things Beer. These sessions usually run 2-3 hours, are educative and interactive.
If interested, please contact me to discuss rates and schedules.
Here are the workshops Tales Of Froth has conducted so far:
May 2015
-
Social Offline | Bangalore – 10th May 2015 – Beer 101
- Intro to Beer – History, Culture, Food Pairing, Beer Cocktails.
August 2015
-
Social Offline | Bangalore – 01 August 2015 – Beer 102
- Deep Dive into Ingredients, Commercial Brewing, Behind The Scenes Tour at Toit.
February 2016
-
Biggie by The Beer Cafe Launch | Bangalore – 27 February 2016 – Sampling Session
- Intro to Beer/Sampling/Pairing.
Press Coverage – Deccan Chronicle – March 4th Edition – Click Here
Facebook Video – Click Here
March 2016
-
Brewsky | Bangalore |Whiskey Tango Brewavo – March 05, 2016 – Workshop
- Co-Host: Jameson Irish Whiskey
- Beer 101, Brewery Tour, Guided Sampling, Beer Cocktails
March 2016
-
Indore County Club | Indore | Private Corporate Workshop – March 27,2016
- Beer 101, Guided Sampling
May 2016
Arbor Brewing Company India| Bangalore| From Grain To Glass – May 11, 2016
- Co-Host: Jameson Irish Whiskey
- Beer 101, Guided Sampling, Brewery Tour, Beer Cocktails
June 2016
The Biere Club| Bangalore| The Boilermaker – June 29, 2016
- Co-Host: Jameson Irish Whiskey
- Beer 101, Guided Sampling, Serving & Storage, Food Pairing & Beer Cocktails
August 2016
Whitefield Social| Bangalore| International Beer Day – August 05, 2016
- Guided Sampling
- Beer Quiz & Games
September 2016
The Beer Cafe| Bangalore| Hobby Week – September 03, 2016
- Hosted Beer 101 as part of Brigge’s Bangalore Hobby Week
- Guided Sampling
- Short Pub Crawl
December 2016
The Beer Cafe| Mumbai| Beer 101 – December 17, 2016
- Beer 101 for a set of well know food & lifestyle bloggers including a guided sampling of 6 specialty lagers & ales.
- Demonstration of select Beerosphere products.
February 2017
Effingut Brewerkz| Pune| Whiskey & Beer – February 10, 2017
- Co-Host: Jameson Irish Whiskey
- Beer 101, Guided Sampling.
February 2017
Independence Brewing Co| Pune| Short And Tall, Good Call – February 11, 2017
- Co-Host: Jameson Irish Whiskey
- Beer 101, Guided Sampling.
June 2017
The Druid Garden| Bangalore| Beer Master Class – June 10, 2017
- Hosted aBeer 101 Master Class, Brewery Tour, Guided Sampling as part of DineOut’s Bangalore Beer Month event.
Awfis (Co-Working Space) | Bangalore | Beer 101- June 11, 2017
- Hosted Beer 101, Guided Sampling (Commercial/Craft Beers)
ABInBev | Bangalore | Beer & Food Pairing – June 14, 2017
- Hosted a private ABInBev session covering Beer Basics and Food Pairing for a range of their brands including Budweiser, Corona, Haywards 5000, Budweiser Magnum, Hoegaarden & Leffe.
Hoot Cafe & Brewery| Bangalore | Beer Games – June 17, 2017
- Hosted a set of fun Beer games, sampling & brewery tour as part of DineOut’s Bangalore Beer Month
Big Brewsky | Bangalore |Cooking With Beer – June 24, 2017
- Partnered with the Chefs at Big Brewsky to curate a 3 course meal using Big Brewsky’s Craft Beers as a an ingredient. Hosted the event where we did a guided Beer sampling, followed by the basics of food pairing and then a live demonstration of the menu created
Biergarten | Bangalore |Beer Mixology – July 01, 2017
- Took participants through a guided sampling of Biegarten’s Craft Beers on tap, followed by an interactive Beer Cocktail mixology session and ending in a blind tasting test.
July 2017
Zero40 Brewing| Hyderabad| Whiskey & Beer – July 20, 2017
- Co-Host: Jameson Irish Whiskey
- Beer 101, Guided Sampling.
July 2017
Massive Restaurants – Farzi/MIP| Bangalore| Craft Beer Launch
- Staff Training – Multiple Sessions
- Designing Beer Menus/ Tasting Sheets.
- Social Media Campaign
- Guided Brewery Tours during Launch
- Post launch interaction with customers.
ABInBev | Bangalore | Beer & Food Pairing – July 24, 2017
- Hosted a private ABInBev session covering Beer Basics and Food Pairing for a range of their brands including Budweiser, Corona, Haywards 5000, Budweiser Magnum, & Leffe.
August 2017
ABInBev | Bangalore | International Beer Day – Aug 04, 2017
- Asked to do a short session on the significance of International Beer Day for ABInBev’s India marketing team and share insights into Beer including their current portfolio in India.
Massive Restaurants – Farzi/MIP| Bangalore| International Beer Day
- Hosted a private Beer 101 Master Class, Brewery Tour, Guided Sampling, Beer Cocktails, The as part of International Beer Day for Massive Restaurants. In attendance were Beer enthusiasts and Social Media influencers.
October 2017
Massive Restaurants – Farzi/MIP| Bangalore| Oktoberfest
- Hosted a private Beer 101 Master Class, Brewery Tour, Guided Sampling & new menu showcase kicking off Oktoberfest for Massive Restaurants. In attendance were Beer enthusiasts and Social Media influencers.
November 2017
ABInBev | Bangalore | Deconstructed November 19, 2017
- Co-hosted a short session on Beer Cocktails & Food Pairing along with leading mixologist Rohan Carvalho for ABInBev’s India team .
February 2018
Kamacitra Launch – Geist| Bangalore
- Co-Host along with George Jacob of The Beer Chronicles for the exclusive, private unveiling of Geist’s new beer, The Kamacitra NEIPA at their factory.
- Spoke about the history and specifics of the NEIPA style and helped do a guided sampling session of the new beer.
- Tales Of Froth ran an exclusive contest for Friends Of Froth members as a lead up to the event and winners got to attend the event.
- The event was promoted on ToF social media feeds.
February/March 2018
Easy Pale Ale – Brew & Barbeque | Bangalore
- Brewed my first ever Collaboration Brew with Brew & Barbeque and S Brewing Co. Collaboration with Consultant Brewer Umang Nair
- This is the first in a series of Collab Brews to be released in 2018. The series is called “The Two Hatted Series”
- Recipe development – joint inputs between myself and consultant brewer.
- Brew Day – present at Brew day.
- Creative development – my inputs/design initiatives.
- Event promotion – conducted on ToF channels and Friends Of Froth.
- Launch – exclusive launch for Friends Of Froth members.
March 2018
Grain To Glass – Arbor Brewing Co | Bangalore
- Co-Host: Jameson Irish Whiskey
- Beer 101, Guided Sampling & Pairing.
- Repeat of the same event held in 2016 at Arbor.
March 2018
Geist Ladies Tour – Geist | Bangalore
- Helped organize an exclusive brewery tour and tasting session only for women in celebration of Women’s Month
- Promoted event on all ToF channels and our Friends Of Froth collective.
![BrewTour_1920 x 1080 [52583]](https://i1.wp.com/talesoffroth.com/wp-content/uploads/2018/03/brewtour_1920-x-1080-52583.jpg?resize=723%2C407&ssl=1)
May 2018
FoF Pune Meet – Independence Brewing Co | Pune
- Worked with IBC and the Friends Of Froth admins in Pune to create a FoF meet up at IBC to coincide with their Bootcamp 003 series.
- Deal worked out including a discount on Craft Beers & Food and a complimentary pint.
May 2018
FoF Goa Meet – Susegado Brewing Co | Goa
- Worked with Friends Of Froth Goa admins to create a special event exclusively for FoF members to help celebrate Susegado Brewing’s First Anniversary.
- Event promoted on all ToF channels and FoF.
May 2018
Tulleeho Beer Star – The Beer Cafe | Bangalore
- Conducted 8 hours of training on behalf of Tulleeho – prep course to help students pass their Cicerone Certified Beer Server Examination.
- Course designed with the assistance of Tulleeho. Partner for the event: The Beer Cafe
June 2018
FoF Bangalore Meet – The Brew & Barbeque Brewpub | Bangalore
- Worked with the Brew & BBQ team in Bangalore to create a FoF meetup.
- Deal worked out including a discount on Craft Beers & Food and a complimentary pint.
July 2018
FoF Mumbai Meet – Effingut Taproom Colaba| Mumbai
- Worked with the Effingut team in Bangalore to create a FoF meetup/launch event at the newly opened Effingut Colaba taproom.
- Helped curate the guest list and run an exclusive contest for FoF
- All attendees were given complementary beers and food.
July 2018
FoF Bangalore Meet – Red Rhino | Bangalore
- Worked with the Red Rhino team in Bangalore to create a FoF meetup/launch event.
- Helped curate the guest list. All attendees were given a complementary pint and starters plus 2+2 after that.
August 2018
Pairs To Spare (ToF) – The Irish House | Bangalore
- Worked with the Irish House & Geist team in Bangalore to create a ToF exclusive tour/workshop at Geist then at The Irish House.
- Helped curate the food & beer pairing list and promote the event on the ToF/FoF channels.
- All attendees were given complimentary beer samplers, tasting portions and a Geist/Irish House goody bag.
Events
November 2015 – Belgian Beer Tasting
Ten breweries from Belgium with over 40 labels showcased their Beers at private events in Delhi, Chennai and Mumbai.
The Belgian consulate in Chennai and Mumbai asked me to assist with curating the event, doing a short presentation on Belgian Beer styles and how to sample Beer and helping with the sampling event.
It was wonderful to interact with owners/representatives of the 3 breweries that attended and also with the hoteliers, importers, pub/bar owners present.
- Nov 25, 2015 – Park Hyatt, Chennai
- Nov 26, 2015 – Sofitel BKC, Mumbai
The Consulate General of Belgium in Mumbai posted about the event on their Facebook page – Link.
January 2016 – Gateway Brewing Co | 2 Year Anniversary |Mumbai
Invited by Gateway Brewing Co to cover their 2nd year Anniversary celebration and the unveiling of their collaboration brew – The Kappi Stout
- Attended Event
- Covered Event on TOF Blog/Social Media channels
June 2016 – Beer Week | Gurgaon
Gurgaon’s first ever Beer Week took place from June 11-18th. The event was centered around Craft Beer with over 22 brewpubs participating.
Tales Of Froth was asked to co-host the week long festivities:
- Co-Host | Media Session (Press & Bloggers)
- Host | Brewpub Crawl
- Host | Beer Master Class
- Judge | Beer Cocktail Contest
- Judge | Best Beers In Gurgaon
August 2016 – Craft Beer Weekender | Mumbai
Helped promote & assist at the event held at Brewbot, which saw 6 brewpubs from Mumbai and Pune showcase 26 different beers on tap along with food & activities, under one roof.
Blog Post : https://talesoffroth.wordpress.com/2016/08/16/26-craft-beers-on-tap/
August 2016 – BHive Workspace | Bangalore
Invited as part of the panel for a Bloggers Meet Up organized by BHive, a co-working space, along with leading food blogger, Neha Mathur from Whisk Affair and Divya Maben, leading fashion/lifestyle blogger.
Thank you BHive for an excellent event that had over a hundred people in attendance, was fun and interactive. A great platform to share our perspectives about blogging and what really goes on behind the scenes.
September 2016 – Ekta Launch | Gurgaon
Helped conceptualize and execute a collaboration brew between Bangalore and Gurgaon. Conducted the launch of the Ekta Saison at Quaff, DLF Cyber Hub on September 17th that covered Craft Beer basics, the story behind Ekta and a guided sampling event for select guests including media, bloggers and those from the Craft Beer industry.
Blog Post: https://talesoffroth.wordpress.com/2016/09/26/ektas-launch/
November 2016 – Open Out & Tales Of Froth Soiree | Bangalore
Hosted a rooftop Beer and BBQ party organized by Open Out with meat from Licious and Beers from Kingfisher. 15 people attended this session held at a private rooftop in Kumara Park, Bangalore.
December 2016 – DVKSP Craft Brewing Workshop | Gurgaon
Invited to present about the history of Beer during the DVKSP IMPEX PVT LTD. Craft Brewing Workshop being held at Quaff Brewpub in Gurgaon on Dec 13, 2016.
Tales Of Froth covered the event as their media partner.
https://talesoffroth.wordpress.com/2017/01/03/dvksp-craft-brewing-workshop/
December 2016 – VLB Microbrewery Symposium | Mumbai
- Invited by VLB Berlin (Brewing Institution) to co-present about the history of Beer in India at their Microbrewery Symposium being held at the Barking Deer Brewpub, in Mumbai on December 13th.
- VLB Event Guide – vlb-microbrew-mumbai-2016-3
December 2016- Drink Tech India | RJ Brewing Solutions
- Representing the company Tales Of Froth is associated with for Brewery equipment supply, RJ Brewing Solutions at Drink Technology India – a 3 day beverage expo held in Mumbai on December 15-17
March 2017 – The Creative Monks | Bangalore
- Invited to participate as a speaker for The Creative Monks event held at The Brew and Barbecue in Bangalore on March 04, 2017.
- The Creative Monks brings bright minds under a single roof and on the same platform to give talks that are idea focused, on a wide range of subjects, can foster learning, can inspire, can trigger conversations that matter, and can empower the community of professionals/beginner to build better and stronger communities”.
- This powerful event also aims at creating networks and connections between people and the best of the industry which will eventually lead to sharing of ideas and great partnerships.
- Event Link – Click HERE
March 2017 – Jameson Irish Whiskey | Dublin
- Selected by Jameson India as their chosen group of influencers/media from India to experience St. Patrick’s Day in Dublin, as well as understand more about the Jameson experience and the brand over a 3 day period, March 15-17th.
- Tales Of Froth already has a relationship with Jameson and will be working on more collaborative events in preparation for Jameson’s launch of Caskmates in India in June 2017.
April 2017 – Beer Pong Slam | Pune
- Worked with Poker Ninja as Promotional Partner for the Beer Pong Slam tournament held at Toss Lounge, Pune on April 08.
- Activities included Social Media posts and listing the event on various alcohol related pages.
- Event Link – Click HERE
May 2017 | Independence Brewing Co | Craft Beer Bootcamp 002
Invited by Independence Brewing Co to cover their second Craft Beer Bootcamp, in Pune.
- Participated in the workshop
- Covered the event on the TOF Social Media channels.
- Article published on the TOF blog.
August 2017 – Gateway Brewing Co | New Taproom Launch|Mumbai
Invited by Gateway Brewing Co for the pre-launch of their flagship Taproom at BKC, Mumbai.
- Attended/Covered the event.
- Covered on the TOF Social Media handles, Friends Of Froth group
- Blog post published – Read HERE.
August 2017 – Travel Talks 2.0 | |Bangalore
- “Nothing can inspire, like the humbling learnings from travel, so it only made sense that we host TRAVEL TALKS 2.0 in association with enTRIPreneur
- Our three panelists carry with them a number of anecdotes from their adventures, so don’t shy away from asking them about their wonderful journeys. They are sure to inspire you to pack your bags and hit the road”
- Invited as panelist to share Beer & Travel stories at Nestor Abode.
- Event Link – Click HERE
September 2017 – Guest Speaker at Christ University | Bangalore
- Invited by Christ University as a guest lecturer to address finaly year BHM (Bachelor Of Hotel Management Students) about India’s Beer industry.
- Lectured for 2 hours covering various aspects about the Beer industry in India both Commercial & Craft, discussed consumption trends, job openings and the future of Beer in the country.
October 2017 – DVKSP Brewers Round Table | Gurgaon
- Invited to present about Beer trends in India during the DVKSP IMPEX PVT LTD. Craft Brewing Workshop being held at Quaff Brewpub in Gurgaon on October 25, 2017.
- Tales Of Froth covered the event as their media partner.
November 2017 – The Beer Circus Goa | Goa
- Partnered with the team from The Beer Circus.
- Helped on board Beer brands for the festival and push event on Social Media.
- Social Media event coverage.
- Conducted Beer 101 workshops each day of the festival.
November 2017 – Brewdle 2017 | Mumbai
- Part of the Brewdle 2017 Crew.
- Helped on board Beer Brands
- Social Media promotion
- Conducted Beer 101 workshop during the festival.
November 2017 – Erdinger Huettin | Mumbai
- Invited to attend the Erdinger Huettin pop up at the Sofitel Hotel BKC on November 17, 2017
- Event covered on the TOF Blog
https://talesoffroth.wordpress.com/2017/11/23/erdinger-huettn-pop-up/
November/December 2017 – Berliner Weisse Brew Day & Tasting At Windmills Craftworks | Bangalore
- Media Partner for the Collaboration Brew at Windmills in association with Brewnation & The Craft Brewers Association Of India.
December 2017- Restaurant India | RJ Brewing Solutions | Bangalore
- Representing the company Tales Of Froth is associated with for Brewery equipment supply, RJ Brewing Solutions at Restaurant India 2017, a 1 day food & beverage expo /seminar held in Bangalore
January/February 2018 – Betel Juice At Arbor Brewing Co | Bangalore
- Media Partner for the Collaboration Brew at Windmills in association with Brewnation & The Craft Brewers Association Of India.
January 2018 – Panel on The Scope of Millets for Brewing | Bangalore
- Chosen to be on a panel with Brewing experts to discuss the use of Millets in Brewing at the Organics & Millets 2018 – International Trade Fair held at the Bangalore Palace.
January 2018 – Panel on Choosing Bold Career Paths | Citibank Corporate Office | Bangalore
- Chosen to be on a panel to discuss bold career paths and the evolution and formation of Tales Of Froth and my involvement in the Craft Beer scene in India.
April 2018 – Brufest Craft Beer Festival | Pune
- Partnered with the team for the event.
- Helped on board Beer brands for the festival and push event on Social Media.
- Social Media event coverage on ToF and FoF.
- Conducted a brief Beer 101 session.
- Part of a panel to discuss Beer as a part of F&B with respected Brewery & Restaurant owners/Chefs.
May 2018 – Independence Brewing Co | Craft Beer Boot Camp 003| Pune
Invited by Independence Brewing Co to cover their third Craft Beer Bootcamp, in Pune.
- Participated in the workshop
- Covered the event on the TOF Social Media channels.
- Article to be published on the TOF blog.
June 2018- Craft Drinks India 2018 | Bangalore
![FB--Promotion-02[6953]](https://i0.wp.com/talesoffroth.com/wp-content/uploads/2018/06/FB-Promotion-026953.jpg?resize=723%2C437&ssl=1)
- Partnered with PDA Trade Fairs to help promote the event online and offline.
- Social Media campaign run on the ToF blog, Social Media channels, Friends Of Froth and The Indian Brewers Guild.
June 2018- Craft Drinks India 2018 | S Brewing Co| Bangalore
- Representing the company Tales Of Froth is associated with for Brewery equipment supply, S Brewing Company at Craft Drinks India 2018, a 2 day beverage expo /seminar held in Bangalore
July 2018 – Guest Speaker at Institute Of Hotel Management | Bangalore
Invite by the Institute & Tulleeho to deliver the Beer portion of a beverage training course for visiting IHM professors from across India.
The course included basics on Beer and a guided sampling session.
Publications/Features
Explocity – Nov 2015
Article on my top 2 Brewpubs published online
LINK: https://bangalore.explocity.com/article/bangalores-top-two-centrally-located-brewpubs/
Toit – Interview – Kudix Mugholder Of The Month- Nov 2015
LINK: http://toit.in/kudix-mug-holder-of-the-month-7/
Little Black Book – Dec 2015
Little Black Book Bangalore used my blog post on Bira 91 to do their write up on Bira 91.
LINK: https://lbb.in/bangalore/bira-in-bangalore/
Hungry Forever – February 2016
Hungryforever.com interviewed me and got my thoughts on Craft Beer in India.
The Indian Express – March 2016
For Women’s day, I wrote an article for the Indian Express featuring a few of the women who make Craft Beer across India.
The Economic Times BLR – March 2016
My contribution to the subject of Beer and Food Pairing for the Economic Times.
The Indian Express – March 2016
The Indian Express took some of my viewpoints about Craft Beer and Collaboration Brews for their story on Homebrewing in India.
LINK: http://indianexpress.com/article/lifestyle/food-wine/in-high-spirits-8/
Little Black Book – April 2016
One of my articles was published along with one feature of a Tales Of Froth video and one article where I contributed to the content.
- Beer Hacks – https://lbb.in/bangalore/opening-beer-bottle-without-opener/
- Bangalore Brew Crew – https://lbb.in/bangalore/bangalore-brew-crew/
- 5 Summer Beers – https://lbb.in/bangalore/5-summer-craft-beers-2016/
The Indian Express – May 2016
I was quoted in this article about Betel Juice, the collaborative brew we helped make at Arbor Brewing Company.
The Economic Times – May 2016
My contribution to the subject of Craft Beer Flavors and Innovation for the Economic Times.
The Hindustan Times – May 2016
My contribution to the subject of Desi flavors for the Hindustan Times.
BBC Hindi – June 2016
BBC Hindi interviewed for their radio program and their website.
Link: http://www.bbc.com/hindi/india/2016/06/160629_unusual_profession_bear_taster_tk
ScoopWhoop – June 2016
Link: https://www.scoopwhoop.com/Unsaid-Rules-Of-BeerDrinking-Every-Beer-Lover-Should-Know/
Little Black Book – July 2016
Compiled a list of fruit based beers across select brewpubs for LBB.
Chumbak – August 2016
“Conversations with Chumbak” – Chumbak, a popular lifestyle brand interviewed and filmed me recently for their new series that feature people with unique professions/skill sets.
Link: https://www.chumbak.com/blog/john-eapen-conversations-with-chumbak/
Video: https://youtu.be/2miUlhWs07A
Belong – August 2016
Online community Belong featured me on their portal/blog site.
Indian Express Foodie – August 2016
Featured in this article that covers a collaboration brew between Gurgaon and Bangalore that we helped orchestrate.
Link: http://www.expressfoodie.com/main-course/bangalore-gurgaon-come-together-create-indian-beer/
Little Black Book – August 2016
Wrote a short piece on Regulars for Little Black Book.
Link: https://lbb.in/bangalore/regulars-pub-indiranagar/
Indian Express Foodie – September 2016
Featured in this article that covers a collaboration brew between Gurgaon and Bangalore that we helped orchestrate.
Link: http://www.expressfoodie.com/main-course/2827/
Be Bold People – September 2016
Be Bold People is a magazine that features people who have been bold about their career and lives. People who said no to the normal “Nine to Five” and decided to explore who they truly are and where they truly belong.
They interviewed me and featured my work in their online magazine.
Link: https://beboldpeople.com/2016/09/30/spreading-love-for-beer-john-eapen-on-a-mission-to-make-you-love-beer/
Ambrosia Magazine – September 2016
Featured in Ambrosia Magazine in this article that covers Ekta, the collaboration brew between Gurgaon and Bangalore that we helped orchestrate.
Link: http://www.magzter.com/articles_new_reader/detail/317/187274/57e976aa68ba5
Indian Express Foodie – October 2016
My take as told to the Indian Express Foodie team on the best Craft Beers across Bangalore, Mumbai & Gurgaon
AMEX Essentials – October 2016
American Express Essentials, the lifestyle magazine of American Express approached me to get my take on Craft Beer trends in Bangalore & India for their article on Global Craft Beer Trends.
Link: https://www.amexessentials.com/top-beer-trends-2016/
Little Black Book – October 2016
Wrote a short review about the newly opened Biergarten Brewpub in Whitefield for LBB.
Link: https://lbb.in/bangalore/biergarten-brewery-kitchen-whitefield/#!/
Economic Times (ET Panache) – October 2016
Featured in the Economic Times where the article talks about collaboration brews, the up coming brewing calendar at Farzi Cafe and new emerging Indian Craft Beer brands.
Spiritz Magazine – November 2016
Featured in Spiritz Magazine in this article that covers Ekta, the collaboration brew between Gurgaon and Bangalore that we helped orchestrate
Link: spiritz-nov-2016-ekta-feature-pg-35-brewtalk
Bangalore Mirror – November 2016
Featured in the Bangalore Mirror in an exclusive interview about what Tales Of Froth is and what JJ The Keg does for a living, his vision and future plans.
Link: http://bangaloremirror.indiatimes.com/columns/you/Drinking-for-a-living/articleshow/55482010.cms
GQ India – February 2017
Tales Of Froth get’s a mention in GQ India’s, 7 Best New Craft Beer’s To Try article. My recommendation for the hybrid Weizenbock/Tripel at 3 Monkeys Bangalore gets mentioned here.
The Quint – April 2017
Quoted in the Quint’s guide on Beers to try for non Beer drinkers.
The Brew Stories Vol 1 – May 2017
Interviewed and featured in the Brew Stories’ first issue. This new online alcobev magazine will be covering a variety of spirits, wine and Beer.
Link: http://www.thebrewstories.com/magazine/
The Man Magazine – May 2017
Vikram Achanta founder of Tulleeho (Beverage Education & Traning) mentions my viewpoint on Craft Beer and innovation in his article for The Man Magazine’s May 2017 issue that features White Rhino Brewing Co.
The Economic Times Bangalore – June 2017
My perspective on the Craft Beer scene in India and Bangalore as shared to the Economic Times
India Today – June, 2017
My first India Today article where I cover some of the best Brewpubs in Bangalore. This was published on June 05, 2017
Download the .PDF version of the complete article here:
Beer Spread India Today June 05, 2017
The Economic Times Bangalore – June 2017
My perspective on individuals making the switch to Brewing careers in Bangalore as told to the Economic Times.
India Today – October, 2017
My second article for India Today about new Bottled local Craft Beer styles entering the market.
The article was published on October 30, 2017.
Download Link:
India Today Article October 2017
The Hindu – November 2017
Featured as one of India’s leading Beer Bloggers. I share my perspective about the Beer industry in India and why blogging about Beer is needed.
Link: http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/wish-you-were-beer/article21042294.ece
The Economic Times Bangalore – December 2017
I share my views on Festive Beers and why they are significant and why consumers will be seeing for festive styles in the years to come.
Brewer World Magazine – December 2017
My article about Beer Trends in India published in India’s first Beer magazine, Brewer World in their last issue for the year.
Link: http://www.brewer-world.com/2017/12/27/indian-beer-history-current-trends/
Featured in another article in the magazine about the Beer Circus Festival
Link: http://www.brewer-world.com/2017/12/27/two-day-beer-extravagance/
Bangalore Mirror – January 2018
A new year brings with it new beer and I share 5 new beers available at the top brewpubs of Bangalore for the readers of the Bangalore Mirror to enjoy.
Man’s World Magazine – January 2018
Another fantastic start to the year is hearing that I’ve been quoted in the January, 2018 issue of Mans World Magazine India.
Pick up the January 2018 issue to read about Flavored Craft Beers in India. Hear from several brewers and owners from across the country who make cutting edge Craft Beers.
Link: craft beers Man’s world
The Economic Times – June 2018
Featured by The Economic Time in a story about Summer Beers across India. I share about some of collaborative brews I have done and will be doing the rest of this year, with Brewmaster Umang Nair.
The Economic Times – June 2018
Featured by The Economic Times in a story about alcohol infused desserts becoming the new trend.
The Economic Times – August 2018
Quoted by The Economic Times in an article about the progression from the brewpub model to production craft breweries.
Paneco.com – August 2018
Completed my first guest blog for liquor e-commerce site Paneco Singapore, on Beer Basics.
Link: https://blog.paneco.com.sg/2018/08/07/beer-101-beer-basics-for-everyone/
Social Media – Honorable Mentions (Past)
There are far too many now to keep updating but this is a list of mentions in 2015.
Where to Find Me on the Internet
Instagram: http://instagram.com/talesoffroth
YouTube: https://www.youtube.com/channel/UC5xBR4DvUXDpTA-EKLLEMbQ
Twitter: https://twitter.com/talesoffroth
Zomato: https://www.zomato.com/eapenjj
LinkedIn: in.linkedin.com/in/johnjohneapen
Please, do select one of the options to follow the blog for regular updates – follow my blog Facebook page, Sign Up for blog updates, follow on WordPress, follow my Instagram and YouTube feed. Constructive feedback is always appreciated – feel free to add your comments below. Cheers and Stay Frothy!
You need to incorporate the Instagram, twitter and zomato feeds to your site.
Thanks Javier. I will look into adding those feeds! Much appreciated – Cheeers!
Hey man, drop by Brewsky and Big Brewsky sometime. (Disclaimer: I do all their creative work, so this isn’t an unbiased recommendation.) Big Brewsky currently has a really good Berliner Weisse on tap, and I’m told it’s the first sour beer that’s been brewed in India.
And great work with this blog, by the way. Looking forward to reading some reviews of Bangalore brewpubs here. Cheers!
Awesome! I really need to visit Brewsky and Big Brewsky – those are two on my list I have yet to go to. Thank you for the positive comments! I have a facebook page for the blog – this is how I keep everyone updated about new content. Please hit the Like button or find the page here : https://www.facebook.com/talesoffroth
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Hope to catch up with you to drink some great Indian craft beers and learn the local beer scene in Bengaluru. I expect to be there on April 18-19
PRBeer (Rick Hall)
Rick great timing. I just sent you a DM on Instagram. I fly to Mumbai on the 19-22 but am here on Saturday the 18th. I have also sent you an email.
Let’s shoot for then!
Hoping to catch up with you to explore the Bengaluru craftbeer scene. I will be visiting April 18-19.
PRBeer
Also sent you an email. Hope you got it!
hi bro this is raj church street social frnd ur blog and page is unique and awesomee wish u all the luck
Than you so much!!!
Thank you very much! Cheers!!!
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